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Grow & Scale Your Blog to Increase Your Impact

A newsletter for bloggers who are ready to grow their impact through scaling their blog. If you're curious what's beyond simply qualifying for an ad network and desire to grow a sustainable and thriving blog, join us! Each week you'll hear the latest podcast episodes and tips for increasing your impact through your blog.

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Featured Post

🏆 My Favorite Part of A Food Blog

Hey Reader! Happy Friday. It's been a week at our house, I'll spare you the details but think broken appliances, food poisoning, and a 4 inch nail in my tire 🤪 So I'm beyond happy to make it to Friday this week. Earlier this week I was working on one of our upcoming sites that's getting ready to launch next week and it hit me that there's one part of our redesign process that I love more than anything else. I love the homepage because it's key for brand clarity and helping your readers get...

Hey Reader! When was the last time you did a content audit? 😱 A content audit is when you pull ALL of your blog posts into a spreadsheet and analyze how they're doing. I realized recently that it had been a loooong time since I reviewed my content. I was shocked when I did one recently and found over 100 posts that could stand to be updated. Recently, I switched from using Airtable for my to Notion and that reinvigorated my desire to go through the content audit process again. Doing this...

a table topped with chocolate chip cookies next to a glass of milk

Recently we had some friends over for dinner (something we LOVE to do) and she brought some amazing chocolate chip cookies. Chocolate chips cookies are my husband's love language, but usually he only likes my recipe. So when he likes someone else's recipe, I need to have it! When I asked her which blog the recipe came from, she had no idea. She spent 30+ minutes on that website while making her cookie dough and couldn't tell me one thing about it. Even when she loved the results, that didn't...

Hey Reader, One of the goals I often hear from our clients for their website redesign is that they want their readers to be able to get lost in their content. In order to give your readers that experience, your website needs to be organized. Well thought out categories are one of the primary ways that you can get organized, as well as improve reader experience and contribute significantly to SEO and site navigation! ➡️ Click to listen to the episode: Do's and Don'ts of Category Pages for Food...

woman sitting in front of black table writing on white book near window

Hey Reader, It's that time of the week when we look back at one of our favorite episodes and revisit its helpful content! This week, we're excited to deep dive into How to Schedule More CEO Time! It is so easy to get caught up in the day-to-day of what you have to do to run your food blog. But spending time working on your business rather than in it can be the key to long term success and growth. This time on your business, or CEO time, can be the key to long term success and growth, and can...

Hey Reader, It's that time of the week when we look back at one of our favorite episodes and revisit its helpful content! This week, we're excited to deep dive into 3 Things to Help You Write Posts Faster! For some, writing posts is the best part of being a food blogger. But for others, it can be the most draining part, and you’d rather be developing recipes or taking photos. With the steps I cover in this episode, you can set up a system that will help you write posts faster without...

dusty desert valley

Hey Reader, If you’ve felt stuck on how to come back to blogging after a bit of a hiatus, you're not alone! Whether your blog is feeling stale because it’s not growing, you’ve taken an expected or unexpected break from blogging or you’ve entered a new season of life where you can dedicate more time to your blog, it can feel a little overwhelming getting back on track. Listen along as I share how you can revamp your blog and take it to the next level! ➡️ Click to listen to the episode: How to...

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Hey Reader, Let's face it - with how many food blogs are out there on the web, standing out is so important! Which is why some food bloggers have started a second niched site. I spoke with Amy Duska about her incredible rise from 0 to a whopping 1 million page views in just 4 months! She told me about how she started her second sourdough blog and created amazing success. ➡️ Listen to the full podcast episode on this topic: From 0 to 1 Million Pageviews in 4 Months: Starting a Successful Niche...

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Hey Reader, Does the idea of planning content have you overwhelmed? 😫 Then I have got you covered! Whether you're looking to plan for the next month or even the entire quarter, this throwback episode has strategies to make your life easier. I share 5 tips on how to create a content planning system that's tailored to you and your blogging goals. ➡️ Listen to the full podcast episode on this topic: 5 Tips for Easier Content Planning Here are 5 steps to planning content: Decide Post Frequency -...

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Hey Reader, Do you often find yourself wondering where the week went or feeling unsure of what you accomplished? You are definitely not alone! Don't worry though, time management is something you can improve to get more out of the time you are working on your blog. First though, you need to address some common pitfalls of time management. ➡️ Listen to the full podcast episode on this topic: Time Management: 4 Things That are Wrecking Your Productivity Here are 4 common pitfalls for...